Psch
Let’s cut to the chase and bring up the two points that are the most paramount to this blog post…
1. This very 1993 Porsche Boxster Concept is highly regarded to saving Porsche from bankruptcy.
2. 000 Magazine, with Pete Stout at the helm, is cut from the same thread as a unicorn’s mane.
Yep, bankruptcy. In 1986, Porsche global sales had plummeted from a high of 53,000, to just 14,000 in 1993. The numbers are staggering, but this is no secret Porsche will deny. The same company that built a legacy of racing thoroughbreds, and works of art that hang in children’s rooms everywhere were desperate for a new direction, a new method of development, and above all… a new car. The very car you see in this feature made it’s debut at the 1993 Detroit Auto Show. The audience was elbowing to get a peek, and Bob Lutz, then a board member at Chrysler, told Porsche “You have to build it”. Needless to say this car is a monumental piece of history that provided a solid step to the future of the Porsche we know today.
